Bilibili Launches Business Matchmaking Platform
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Bilibili on Wednesday launched a new matchmaking platform called Sparkle, or Hua Huo in Chinese, to help brands and agencies connect with content creators.
Bilibili周三启动了一个新的平台，名为Sparkle（中文叫花火），用来帮助品牌和代理商与内容创作者建立联系。
The company said the platform is designed to bring more commercial opportunities to its 1.8 million monthly active creators, while helping advertisers develop partnerships with these creators and reach target audiences.
该公司表示，该平台旨在为其每月180万活跃创作者带来更多商业机会，同时帮助广告商与这些创作者建立合作伙伴关系并覆盖目标受众。
Bilibili previously used Sparkle as an internal tool. Now the open-for-all service is expected to standardize content marketing collaborations and establish a transparent business transaction channel.
B站之前使用Sparkle作为内部工具。现在，开放式服务有望规范内容营销合作，并建立一个透明的业务交易渠道。
Drawing from Bilibili’s database, Sparkle provides content creators services including pricing recommendations, sample work portfolios and access to statistics on followers and user engagement. It also provides advertisers with targeted creator recommendations, data analytics and project management tools.
花火从Bilibili的数据库中提取内容，为内容创建者提供服务，包括定价建议，样本工作档案集以及对关注者和用户参与度的访问。它还为广告商提供有针对性的创作者推荐，数据分析和项目管理工具。
Content creators and Multi-Channel Networks are already able to sign up for Sparkle. Brands and agencies will have to wait until July 17.
内容创作者和多频道网站可以注册花火。品牌和代理商将于7月17日开放注册。
To be eligible to sign up for Sparkle, content creators have to be 18 years and older with more than 10,000 followers, have submitted at least one original video in the past 30 days, and meet engagement criteria, as well as credit requirements, the company said.
公司提出：用户必须年满18岁且拥有至少10,000粉丝，并且在过去30天内提交了至少一部原创视频，并且符合参与标准和信用要求，才有资格注册花火。
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